Felipe Franco & CO.

About Me


Felipe Franco

Brazilian Creative Director from Fortaleza, an amazing beach town where Brazilians go for holidays (see pictures). Nevertheless, in 2006 he decided to exchange sun and beach for cold and rain in Germany and later on Czech Republic, what may proof his mom's theory that he is not completely sane.

Since than he lived and worked in Cologne, Düsseldorf and Prague until he arrived in Hamburg. Also spent nearly 3 months travelling around Asia. Worked at Leagas Delaney for clients as SKODA, ALNO, Staropramen Beer and Ferrero, at Jung von Matt for Mercedes-Benz.

He studied Business Management, Communication Sciences, and Design. But even before finishing his studies he started his career as Art Director working for clients such as General Motors. He did so because he was actually good in Math, Physics and Programming, not being able – at the time – to draw even a stick figure. And following this logic, he wrote his final work about consume and consume goods advertising in the GDR. Well, he likes challenges.

He speaks Portuguese(incredibly fluent), English, German, Spanish and is able to order a meal or drinks right in Czech. But he still wants to learn French, Russian and/or Chinese. 

No, he isn't a stunning dancer nor an great football player but lately got a dual citizenship Brazilian/German which avoid losing in situations like 7x1 on the World Cup.

Since 2014, he brought his international and car expertise to Publicis Pixelpark as Creative Director, looking mostly after Renault and Dacia accounts. But he is also one of the key Creatives on new Business and experimental advertising.

He holds a rich number of national and international awards and believes that all the new possibilities given to consumers nowadays require a new ways to communicate.



LinkedIn: fnfranco
Twitter: @fnfranco
E-mail: hello@felipefranco.de



2017 Annual Multimedia Award Renault Parking Drama


2016 Cannes Lions Renault Parking Drama

2016 Webby Awards St. Pauli Peeback

2016 The ONE SHOW St. Pauli Peeback

2016 Golden Montreux Award

2015 CLIO 3x St. Pauli Peeback

2015 Epica Awards St. Pauli Peeback

2015 Cannes Lions 2x St. Pauli Peeback

2015 Lürzer’s Archive 06/2015, Innocence in Danger "Touches"

2015 ADC Germany 2x St. Pauli Peeback

2015 ADC Germany Mercedes-Benz Driver Music Cover

2015 PR-Klappe 2x St. Pauli Peeback

2015 PR-Klappe St. Pauli Peeback

2015 Annual Multimedia Award St. Pauli Peeback

2015 Lovie Award St. Pauli Peeback


2014 iF communication design award 2x, Alno Campaign "Eins steht fest"

2014 iF communication design award Alno "Living Book"


2013 XH Member 

2013 Young Lions Germany Finalist

2013 ADC Germany Digital, "ALNO Living Book"

2013 ADC Germany Promo, "ALNO Living Book"

2013 New York Festivals Film, "ALNO Living Book"

2013 New York Festivals Direct, "ALNO Living Book"

2013 New York Festivals Digital, "ALNO Living Book"

2013 New York Festivals Design, "ALNO Living Book"

2013 Autovision, Film "Skoda Yeti - Pimp my Ride"

2013 Lürzer’s Archive 06/2013, ALNO Campaign "Einst steht fest"


2011 ADC Czech FILM "Skoda Family"

2011 ADC Czech ONLINE "Skoda Octavia 360"

2011 YoungLions Czech Silver "Nose"

2011 Autovision GOLD, Websites "Skoda Octavia 360"

2011 PIAF "Skoda Octavia 360"


2009 Red Dot Design Award Communication Design, RRX Train

2009 New York Festivals "Smart Turning Radius On YouTube"





07/2014 – Present time
Publicis Pixelpark Hamburg, Germany
Creative Director

Clients: Renault, Dacia, Gravis, Jungheinrich

05/2013 – 06/2014
Jung von Matt/Alster, Hamburg
Senior Art Director

Clients: Mercedes-Benz, Vodafone, Nivea

11/2011 – 04/2013
Leagas Delaney Hamburg
Senior Art Director

Clients: Skoda Auto International, ALNO Kitchens

02/2010 – 10/2011
Leagas Delaney Praha/Hamburg, Prague/ Czech Republic
Art Director

Clients: Skoda Auto International, Ferrero, Staropramen

01/2009 – 01/2010
BUTTER. Agentur für Werbung, Düsseldorf/ Germany
Junior Art Director

Clients: Deutsche Post, NetCologne, Kerrygold, Rhein-Ruhr Express Train, ARAG Insurance, 3M, SPD

03/2008 – 12/2008
Media Consulta, Cologne/ Germany
Junior Art Director

Clients: EU, Generali Investments, Rheinland-Pfalz, Malta Tourism Authority.

03/2007 – 08/2007
Media Consulta, Cologne/ Germany
Internship in Art Direction

Clients: EU, Generali Investments, Rheinland-Pfalz, Malta Tourism Authority.

11/2006 – 01/2007
333 Propaganda, Fortaleza/ Brazil
Art Director for Web

Clients: Shopping Mall Iguatemi, Handara (Fashion), Santana Textiles

11/2005 – 05/2006
EBM Novotempo (Publicis Partner), Fortaleza/ Brazil
Advertisement Agency
Trainee in Art Direction

Clients: General Motors Brasil, State of Ceará Government, City of Fortaleza Municipality, CAGECE

2004 – 2006
Associação Estação da Luz Non-governmental organization Free Lancer



Portuguese mother tongue
English fluent listening, speaking reading and writing
German fluent listening, speaking and reading. Good writing
Spanish fluent listening and reading. Good Speaking. Regular writing 




Bachelor work „Socialism goes shopping: consume and consume goods advertising in the German Democratic Republic“. Fortaleza/ Brazil