The new Porsche Cayenne was launch
under the global platform Sportscar together.
This platform is about sharing the adrenaline of driving a Porsche with those you love most.
But how to bring this to platform
closer to the Chinese audience?
In China, having a Porsche is a symbol that you made it. A symbol of achievement and dreams.
But we all know that the way to achieve your dreams is long and hard. Full of ups and downs.
And with the help of many you would never make it.
So we can say, in China,
you are never alone when pursuing your dreams.
Unfortunately – with the rush life – people often forget to say ‘thank you’
to those who were important for their success.