Formula 1 cars are very good on the track, but there are times when Mégane, Clio, Scénic and Co. can beat them: everyday life. Renault can do what others can't.
In a integrated campaign we used our cars innovative technologies and their incredible offers to compete against Formula 1 cars and let them drive Renault sales.
3 Filmes made the center piece of our campaign and showed that Renault easily beat racing cars, with clever feature, some dry humor and even with electric cars. The campaign was also boosted online with a Microsite, special web-videos throughout print and out-of-home all the way out to the dealers' communication