Global Campaign emotrailer

Porsche Macan Launch

Choose beyond choices, choose thrilling!

Launching the first global strategy and campaign for Porsche coming out of China, we created and produced this Emotrailer.
Shot in California, the constant camera movements and music translates the evolution of the brand and its attributes, all brought together in the new Macan.

GLOBAL CAMPAIGN TVC

Renault Talisman Launch

Renault Talisman Grandtour with 4CONTROL

We were asked to develop the international launch of the Renault Talisman Estate with 4CONTROL.

The four-wheel-steering feature offers a whole new driving experience in its class with more versatility on lower speeds and better grip on higher speeds.Every curve feels like it’s perfectly adapting to your drive. Curves feel like never before. And this was what we demonstrated in a spectacular way in our film.

Innocence in danger

European Range campaign

Skoda Family – Diapers

 A Skoda is a perfect family car. But every family has different needs... Well, this international campaign for Skoda Family Edition shows that they are different but also the same.

Marrying – the ring stick

 It's not always easy to find the woman of your dreams. And when you find it, there's no chance for mistakes on the crucial moment of asking her hand. 

To be sure that lovers will have the perfect fitting engagement ring we developed for the store Marrying a business card which turns into a ring stick. And hopefully saved some future weddings.

Months were spent on research to find the right paper, the right cut, the right glue, the right design. All this to come up with a very simple and intuitive product, that just as a proposal should have everything just perfect.

Porsche Cayenne LAUNCH

The new Porsche Cayenne was launch under the global platform Sportscar together.
This platform is about sharing the adrenaline of driving a Porsche with those you love most.
But how to bring this to platform closer to the Chinese audience?

In China, having a Porsche is a symbol that you made it. A symbol of achievement and dreams.
But we all know that the way to achieve your dreams is long and hard. Full of ups and downs.
And with the help of many you would never make it. 

So we can say, in China, you are never alone when pursuing your dreams.Unfortunately – with the rush life – people often forget to say ‘thank you’ to those who were important for their success. 
Not anymore. Because we created the Thank You Machine.

SKODA OCTAVIA - 360

 For the international campaign of the Skoda Octavia we developed the first 360º commercial in the world. Under the claim "Certain in a uncertain world" we developed a commercial with lots going on. Too much to be seen in a normal commercial but perfect to be discovered online with 360º view.

Film

Print

Smart – First YouTube Ad

On times where YouTube was only platform for sharing videos without any advertising we found the best place to advertise the smart.

The smallest turning radius of the internet was right there in front of everyone's eyes – before every loaded video. We simply showed the users who was behind it.

This work was executed with BBDO Düsseldorf, Germany,

Skoda FABIA – Monte Carlo EDITION

 Forget about the casinos, the beaches and all the glamour around it. The Skoda Fabia Monte Carlo wasn't inspired in none of it.

And for its launch we developed together with the renowned illustrator Mario Wagner a campaign that shows Monte Carlo from a different side, the Rally one. Dust, dirty, darkness. Snow, curves and cars which go over their limit to win one of the most famous and desired rallies in the world.

Desired was also the Fabia Monte Carlo which became one of the most successful special editions of Skoda, giving space for new Monte Carlo Editions in other models.

webfilm

SANDS RESORTS – THAT’S THE TASTE

The film got 5 Million views in the first hour
and drew attention from entire asian the media. 

Sands Resorts Macao wanted to become top of mind Mainland China Customers. But how to advertise and create some emotional bonding in such sensitive and regulated market?
Well… not advertising it. But creating engaging stories instead.

In Mainland China, Macao is mostly known for Casinos and… well… Egg Tarts! With the support with our brand ambassador David Beckham and a strong casting of actors from the China and Hong Kong, we created a micro-film with all the ingredients that the Chinese audience love: action, comedy, emotions, celebrities and… food! So when the Chinese audience think about Macao they will definitely still think about Egg Tarts but also at Sands Resorts.

Joining David are leading Chinese celebrities and actors Qiao Shan (taxi driver), Yang Di (waiter), Liu Yan (taxi driver’s sister), Lam Suet (chef), Cao Tu Jun (restaurant staff) and Helena Law Lan (bakery owner/grandmother).

ONLINE TEASER CAMPAIGN

THE LONDONER MACAO

Ritz-Carlton – Back to the stars

For the Ritz-Carlton’s series “Let Us Stay With You”, we created a charming animated short based on the real life experiences of a guest staying at the Yalong Bay resort in Sanya, China.

Each animation in the campaign is shaped from real guest’s memories, summed up in six key words. For this latest installment, those were “remarkable life”, “heartfelt tribute”, and “spirits soar”. Previous animations in the series are based on the memories of guests at Ritz-Carlton’s hotels around the world, including New York City, Tokyo and Grand Cayman, among others.

The story of this film is based on the memories of a retired, recently widowed former Russian cosmonaut’s stay at the Chinese resort. The loss of his wife meant he was having trouble enjoying his vacation, despite the idyllic surroundings. After learning of the man’s story, the hotel manager rallied the staff to create various surprises for him, namely a large sand sculpture of a rocket, and a bottle of the former cosmonaut's favorite vodka, re-designed with the label depicting accounts of his space adventures.

With this film we set a new standard for the whole campaign, globally.

Produced by Shanghai-based animation production company, Final Frontier, and directed by Le Cube. 

online / viral

Skoda Yeti – pimp my ride

 Skoda was looking for a new target group for the Skoda Yeti, owners of compact cars. And one of them found exactly it on a international film starring the Pimp my Ride veteran and hip hop legend Xzibit. He just wanted to Pimp his beaten-up car at Xzibit's garage but the guys from the "Czech Coast Customs" had a much better business plan in mind. 

ST. PAULI PEEBACK

St. Pauli has over 20 million visitors every year, making it Hamburg’s most famous party district. But despite prohibitions, fines and public toilets, drunks simply pee wherever they like. This ruins the city’s image and pisses off residents. That’s why St. Pauli’s community of interest (IG St. Pauli e.V.) asked us for a non-bureaucratic solution that would neither scare away tourists nor work against the district’s rough charm.

But how do you solve a problem for which there is no official solution?

With a simple guerilla event: We applied super-hydrophobic coating to highly frequented walls in the neighborhood. A customary shelf product – so water-repellent that water – as well as urine – splashes off the wall much more forcefully than off untreated walls. This makes for wet pants and shoes when peeing.

Experiential – FURNITURE FAIR

Alno Mesa Launch 

at the biggest furniture fair in Germany, ALNO was launching the ALNOMESA – a new kitchen concept.
But there was a small problem: the kitchen didn’t exist yet.

It was only a concept indeed. All we had was a plenty of rough sketches and notes from the designers.
So, we let their inspiration inspire us too and decided to tell the story of the origin of a kitchen. Not in a book with printed pages, but with blank ones. Because this is where ideas are born. Including a kitchen concept. Joining the old tradition of book binding with high-end technology we created a new reading experience, reinventing one of the oldest media.

We've created the Living Book: the first self-writing book in the world.

Tracking-codes identify the chapters while a HD Projector bring the empty pages to life, just in front of the viewers’ eyes.

The result

Enthusiastic visitors from 137 different countries and the main point of attention in a fair with over 140.000. And the most important, this enthusiasm brought the ALNOMESA concept even closer to it production in series.

MERCEDES-BENZ DRIVEN MUSIC COVER

The Burmester® 3D-Surround-Soundsystem brings the driver even closer to the original.
BUT How do we bring that closer to the target group?

With LP covers that take them for a ride through the world of each record.

The Burmester® High-End 3D-Surround-Soundsystem provides many Mercedes-Benz models with a realistic audio experience true to the original. This sound system was developed for absolute fans of music. Thus, we use a medium particularly popular with this target group: Vinyl is experiencing a comeback due to its “authentic” sound quality, and, within the last years, sales have increased to 500%.

At our record store promotion in major German cities, regular LPs were placed into special protective covers. The covers are partly transparent and suggest that you are driving through the album’s scenery with a Mercedes-Benz. This way, we surprise the target group in the middle of their passion – collecting music – and demonstrate how they, with the Burmester® 3D-Surround-Soundsystem, get evencloser to “their“ originals.